True Matt Emulsion Paint by Zoffany in Architects White5

"A cool white with underlying silver tones for a slick finish. Zoffany True Matt is a water based emulsion that combines irresistible chalky looks with a wipeable, minimal sheen finish. All surfaces should be sound, clean, dry and free from grease. Remove any loose or flaking paint. Rub down sound glossy surfaces with fine waterproof abrasive paper and rinse thoroughly before applying a pre-coat of a water/acrylic primer undercoat. Avoid the inhalation of dust. Wear a suitable face mask if dry sanding. Special precautions should be taken during preparation of pre-1960s paint surfaces as they may contain harmful lead. Prime base surfaces with an appropriate primer. Stir well before use and apply by brush or roller. When using a roller, use a medium pile synthetic type. Do not overfill the tray. Ensure roller is loaded evenly. If using a brush, load generously. Apply liberally and evenly; avoid overspreading. Touch dry in 1 - 2 hours. Recoatable after 2 - 4 hours. The Zoffany"